Your paid advertising starting point.
Eight practical guides to help you plan a campaign, prepare the conversion path, and make better decisions once ads are running. Choose the stage that fits your business.
1. Plan the campaign
Start with the strategy, decide what a useful test should cost, then work through the launch checklist.
Paid Advertising Strategy
A framework for connecting audience, offer, creative, channel, and measurement.
PPC Budget Planning
Set a useful test budget around a real decision and a sound measurement plan.
Paid Advertising Launch Checklist
The essential pieces to establish before your first meaningful spend.
2. Prepare the conversion path
Check what happens after the click and whether your measurement records the action you actually care about.
Landing Page Checklist for Paid Traffic
Match the click, page, offer, and next action.
Google Ads Conversion Tracking
Define, set up, and quality-check the actions that should guide spend.
3. Audit and improve results
Review the account, put lead costs in context, and turn reporting into a clear next decision.
Google Ads Audit Checklist
Find the account issues to address before increasing ad spend.
Cost Per Lead
Evaluate lead cost alongside quality, follow-up, and revenue.
Paid Media Reporting
Focus reporting on the metrics that should drive the next decision.